This course trains organizers to talk about money — the movement’s money — with confidence and specificity. The most common objection from potential supporters is “I can’t afford to donate.” This course teaches the organizer how to reframe that: 99 cents is less than a bad cup of coffee, but when 3.4 million people each give that 99 cents every month, it becomes $3.366 million per month.
Source material: Chapter 3 (“The 99-Cent Revolution”), Chapter 7 (“The Funding Engine”)
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