When the Incumbent Fights Back — Sustaining the Campaign Under Pressure
Prepare for the hardest part of a Clean Slate campaign. Learn the specific tactics incumbents use, how to sustain the campaign through the ground game and documented evidence, and why structural honesty is not a reason to quit.
This course prepares steering committee members for the hardest part of a Clean Slate campaign: the period after the People’s Primary vote when the incumbent begins to fight back with the full force of party infrastructure, corporate money, and media access.
Source material: Chapters 26-29, the book’s analysis of incumbent advantages and re-election rates
Course Information
Course Instructor
The Incumbent’s Arsenal
Three Counter-Strategies
Responses