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8. The Campaign — Running the Ground Game
The Ground Game
Canvassing (Team 2)
- Knock every door in the district at least twice
- Script: “I’m a volunteer with People Primaries. Our candidate has pledged to pass the US Majority Amendment and take no corporate money. Can we count on your vote?”
Phone & Text Banking (Team 3)
- Call every voter in the district at least three times
- Text banking for event reminders and GOTV
Events (Team 5)
- Minimum 4 town halls before Election Day
- Candidate meet-and-greets in every major community
- Visibility events: rallies, parades, farmers markets
Media (Team 6)
- Social media: daily posts, shareable graphics, video clips
- Local press: letters to the editor, op-eds, interviews
- Earned media: make your candidate newsworthy
Data-Driven Decisions
Weekly Metrics to Track:
- Doors knocked
- Calls made
- Texts sent
- Events held
- Volunteer hours
- Donations (small-dollar only)
Monthly Targets
| Month | Doors | Calls | Texts | Events |
|---|---|---|---|---|
| M13 | 2,000 | 5,000 | 10,000 | 2 |
| M14 | 3,000 | 7,500 | 15,000 | 2 |
| M15 | 4,000 | 10,000 | 20,000 | 3 |
| M16+ | Increase 20%/mo | Increase 20%/mo | Increase 20%/mo | 3–4 |
Responses