5. The Recruitment Playbook
Whether you are a leader building a team of 70 or a volunteer bringing in your first neighbor, the conversation is the same. Here is how to have it.
The Recruitment Conversation Guide
- Connect on the problem: “Did you know that Congress has a 12% approval rating but a 94% re-election rate? The system is rigged.”
- Present the solution: “We’re replacing as many members of Congress as possible who have not signed The WORK FOR US! Promise with candidates who sign it — no corporate money, no party loyalty, just workers first.”
- Make the ask: “I’m organizing in this district. We need people. Can you give a few hours a week?”
- Close: “Great. Our team meets [day/time]. Can you make it?”
Start with people you know. Friends, family, co-workers, neighbors. People who share your anger at the system and your commitment to change it. Then each of your first recruits finds a few more. Your job is to train them to make the ask.
Recruiting Existing Organizations
Individual volunteers are the foundation of your team. But you are not building from scratch. Your district already contains organizations that share our goals — unions, VFW posts, church groups, community associations, issue advocacy groups, and local political clubs. Many of these organizations have been fighting for workers for years. They have members, mailing lists, meeting spaces, and credibility. They simply lack a unified national strategy. Your job is to align these existing organizations with People Primaries.
Why Organizations Join
- They want to win. Most worker advocacy groups have been fighting defensive battles for decades. People Primaries offers an offensive strategy with a clear finish line.
- They want relevance. Many local organizations struggle to attract younger members. Aligning with a national movement gives them something to offer.
- They want impact. A local union chapter or VFW post cannot pass a constitutional amendment. But 435 districts working together can.
- They want leadership. Many organizations have members who want to do more than write checks. This gives them a vehicle for action.
The Organization Recruitment Conversation
Approach organizational leaders with respect. They have been fighting for workers longer than you have. Acknowledge their work. Then show them how alignment amplifies their impact.
- Acknowledge their work: “Your [organization] has been fighting for workers in [issue area] for [X years]. That matters.”
- Present the opportunity: “We’re building a coalition to replace Congress with representatives who pledge to pass the US Majority Amendment. This is the first strategy with a realistic path to permanently ending corporate capture of our government.”
- Show alignment: “Your members already believe in what we’re fighting for. We’re not asking them to abandon your mission — we’re asking them to add their votes to a coordinated national strategy.”
- Make the ask: “We’re asking [organization name] to formally endorse People Primaries and encourage your members to join their district’s team. In return, we’ll coordinate with your leadership, feature your organization in our materials, and ensure that your priorities are represented in our platform.”
- Address concerns: Be honest about what you can and cannot promise. You cannot guarantee specific policy outcomes beyond the Amendment. You can guarantee that organized workers will have a seat at every table.
Types of Organizations to Recruit
| Organization Type | Why They Align | Key Selling Point |
|---|---|---|
| Labor Unions | Worker rights are the core mission | Offensive strategy after decades of defense |
| VFW / American Legion | Veterans betrayed by system | Veterans built this nation; they can save it |
| Churches / Faith Groups | Economic justice as moral issue | All major faiths call for justice for workers |
| Community Associations | Direct impact on neighborhoods | Stronger communities need stronger workers |
| Issue Advocacy Groups | Shared goals (environment, healthcare, etc.) | Corporate capture blocks progress on every issue |
| Local Political Clubs | Seeking meaningful races | A real movement with real candidates |
| Senior Groups | Decades of hard-won experience | We need your years of organizing wisdom |
| Student Groups | Facing rigged economy | Their future depends on winning this fight |
Maintaining Organizational Relationships
Once an organization aligns, maintain the relationship:
- Invite their leaders to your team coordination meetings
- Feature their events in your communications
- Coordinate on shared initiatives
- Give credit publicly for their support
- Never compete with your allies — amplify them
The goal is not to subsume existing organizations into People Primaries. The goal is to create a coalition where each organization retains its identity while contributing to a shared victory. When the US Majority Amendment passes, every aligned organization can say: “We helped make that happen.”
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