Introduction
Introduction: The Candidate’s Mission
Accepting Your Nomination
Part I: Deciding to Run
Next Steps After Acceptance
Part II: Building the Campaign
Building Your Campaign
Part III: Strategy and Budget
The US Worker Pledge
Part IV: Outreach and Media
The People’s Primary
Part V: Timeline and Survival
Part VI: Winning and Governing
Exploiting Major-Party Primaries
Clean Slate 28 Strategy
The 99-Cent Revolution
Movement Defense
Your Role in the 2029 Congress
Participants1
Chapter 8: Digital, Earned Media, and Debates
Lecture slides with audio narration — self-paced. Click “Launch Slides” to begin.
Read from the Book
- The full chapter text is included below on this page — scroll down to read.
- Candidate Survival Guide by Randell S. Hynes — Chapter 8
Take the Lesson
Opens a full-screen slide viewer. The AI narrator reads each slide’s script aloud. Use the arrow keys or Next/Prev buttons to navigate. Toggle auto-advance to move automatically when each script finishes.
Go to Team Chat
After reading and taking the lesson, join the discussion in the community.
Lecture Topics
- Social media strategy: platform selection, content calendar, and engagement
- Press relations: building relationships with local journalists
- Earned media: op-eds, letters to the editor, and press releases
- Debate preparation: research, messaging, and performance
- The modern digital campaign toolkit: websites, email, and ads
- Crisis communications and rapid response
Discussion Section
Which social media platforms will you prioritize, and why? How will you build relationships with local journalists covering your race? What is your debate preparation strategy, and what are the three messages you want to land in every debate?
📖 Full Chapter Text
The complete chapter from the Candidate Survival Guide by Randell S. Hynes is included below for your reading.
.uninc-lesson
Digital, Earned Media, and Debates
Small-dollar campaigns live on digital and earned media. Be authentic — the worker who trained his replacements, the veteran, the father fighting for the next generation. That story sells the 99-Cent Revolution.
Debates: Prepare relentlessly on the pledge and amendment. Turn every question into an opportunity to contrast with corporate-funded opponents.
Responses