Chapter 9: Master Timeline (18–24 Months)
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Read from the Book
- The full chapter text is included below on this page — scroll down to read.
- Candidate Survival Guide by Randell S. Hynes — Chapter 9
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Lecture Topics
- Month-by-month timeline from exploration through Election Day
- Key milestones: FEC filing, ballot access, primary day, and general election
- Filing deadlines and strategic timing decisions
- The quiet phase, the launch phase, and the sprint phase
- Strategic pivots: when to shift from introduction to contrast to GOTV
- Building a backward-planning calendar from Election Day
Discussion Section
Build your backward-planning calendar from your Election Day. What are the critical filing deadlines in your state? When do you transition from the introduction phase to the contrast phase, and what triggers that shift?
📖 Full Chapter Text
The complete chapter from the Candidate Survival Guide by Randell S. Hynes is included below for your reading.
.uninc-lesson
Master Timeline (18–24 Months)
Months -18 to -12 (Pre-Launch): Study district, build kitchen cabinet, seed fundraising ($25k+), draft platform/pledge, hire core team.
Months -12 to -6 (Quiet Build): Expand team, hit $100k+, secure early endorsements, build email/SMS list, file FEC if triggered.
Months -6 to Announcement: Finalize budget/timeline, train volunteers with Field Manual teams, soft launch events.
Announcement Day: Public pledge signing, launch 99-Cent Revolution ask, media push.
Primary Campaign (Varies by state): Full field/digital push, debates, hit fundraising milestones, win nomination.
General Election: Pivot to broader electorate while staying true to pledge, coordinate with any aligned groups, win and prepare for Congress.
Responses